According to Blum, "A successful ghost kitchen runs off of good management, good food, and good delivery. Partner with a reliable delivery service.You'll want to be situated close to your target customers to reduce service and delivery times. Although curb appeal or a beautiful storefront are irrelevant to ghost kitchens, Alex Blum, CEO of Relay-an online platform that connects restaurants with delivery couriers-says that location is important in order to ensure you can reach a large enough potential market. If you're considering establishing a new food service business using a ghost kitchen, here are some tips to improve your odds of success: "The startup costs are affordable, the commitment is minimal, and if you need to change course, you can do so easily," he says. Ghost kitchens are excellent starting points for new foodservice entrepreneurs, says Spiegelglass, because renting such space allows you to test out a potential concept. They contain all of the food storage, preparation, serving spaces, and equipment, but without room for customers to sit down and eat. Spiegelglass likens ghost kitchens to full-service restaurants, minus the dining room. "A ghost kitchen is a commercial kitchen designed for delivery only, or delivery and takeout," explains Tim Spiegelglass, owner of Spiegelglass Construction Company, who has built such spaces.
Now, however, as customers are staying in more and regularly relying on takeout and delivery services, ghost kitchens are becoming a popular way for entrepreneurs to get into the foodservice business.Ī ghost kitchen is known by a number of other names, including shared kitchen, delivery kitchen, virtual kitchen, and kitchen as a service (KaaS), among others. Until recently, running a sit-down restaurant seemed to offer the greatest profit potential in the foodservice domain. Depending on the area, traditional restaurants often have great potential-since we all have to eat-but can also have costs that prevent average business people from taking the entrepreneurial leap.
The best types of startup businesses are those with low upfront costs and consistent, high customer demand.
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